CMO Council Study Finds Marketing by Utilities Must be Relevant, Targeted

“What the study reveals is a real opportunity for the utility industry to improve business outcomes by leveraging content relevance and customer engagement,” stated Sandra Zoratti, vice president of solutions marketing for InfoPrint Solutions. While consumers acknowledge their continued struggle through financial hardships, even in a constrained economy there are loyal consumers who are open to building deeper, more engaged relationships with companies who provide more on-target service and support without adding to operational overhead.”