CMO Council Study Finds Marketing by Utilities Must be Relevant, Targeted

Marketers are answering the call for relevance by focusing on better targeting and segmentation of their customers while developing programs that leverage customer insights to provide relevant content. The top three engagement priorities for the year ahead include educating customers through relevant and understandable content (35 percent) gaining a deeper understanding of needs and expectations (34 percent) and improving the relevance and value of content (33 percent).