Coldset Web Offset -- No Heat, No Sweat

BY ERIK CAGLE

Aretha Franklin herself would have a tough time drumming up a little R-E-S-P-E-C-T for the coldset web offset press.

While its heatset counterpart struts on by, wearing UV Ray Bans and leading the way as the prime choice for high-end, multi-color commercial work, the dryer-less stepchild ekes out a living churning out newspapers, direct mailers, promotional graphics and other types of printed communications, primarily on uncoated stocks.