Coldset Web Offset -- No Heat, No Sweat

Why, given all the tech advances currently enjoyed on the heatset side? Let's not kid ourselves—for many clients of b&w and color work, maintaining the bottom line is foremost and essential. Also, in certain segments, coldset is still the better mousetrap and has enjoyed some improvements recently. Local niche markets: retail and food stores, small businesses and the like, are still well (read: better) served through coldset. Still, the coldset press will need to find new advantages to remain competitive with its heatset amigo.