Coldset Web Offset -- No Heat, No Sweat

In the book segment, for example, coldset reigns supreme. Ken DeVito, president of Timson's Inc., challenges manufacturers to come out with faster drying inks. In the book arena, dryerless printing makes for a more aesthetically appealing product. Dryers can produce subtle waves in books.

"Many presses today that are running heatset can run coldset jobs, but they [printers] seem to be afraid," DeVito remarks. "I think it's an education factor."