Coldset Web Offset -- No Heat, No Sweat

In many instances, coldset has kept pace by sleeping with the enemy. Barb Gora, marketing vice president for Goss Graphic Systems, points out that when coldset presses are "optioned up" in feature levels to include heatset characteristics, the presses can produce either heatset or coldset.

"This gives printers who choose these machines more flexibility to react cost-effectively to regional market demands," Gora stresses. "The press investment is typically less than for a commercial web machine and heatset packages can be retrofitted at any time if not originally purchased with the press."