Coldset Web Offset -- No Heat, No Sweat

Gora believes regional demand will continue to drive the market. "As long as the cost per piece for web offset remains the most competitive print choice, coldset printers have a unique opportunity to recreate themselves by capitalizing on regional demands," she says.

Chuck Gath, vice president of sales at Web Press—manufacturers of the Quad-Stack, two-high UPM and the Quadra Color—recognizes five variables in coldset's battle to remain competitive with heatset: