Coldset Web Presses -- Newspapers Staying Cool

According to Shafer, the added flexibility in printing various products—other than their usual newspapers—and the automation that new press units provide, justify press purchases. "We see good opportunities in the traditional newspaper market, as well as the semi-commercial/newspaper market," Shafer contends. "News-papers still get the majority of advertising dollars and will seek ways to provide their advertisers value for their expenditures."