Coldset Web Presses -- Newspapers Staying Cool

Gordon finds that more printers are also investing in closed-loop color and register controls. These innovations reduce makeready times and boost consistency of the print job, while improving productivity and throughput.

But color capabilities still seem to be the main ingredient necessitating growth, adds Web Press Corp.'s Gary Palmer. "Advertisers want their product presented in the brightest, clearest, crispest colors," Palmer remarks. "Newspapers are competing with the Internet for readers, and a well-designed front page with a color photo that draws you in is a definite plus."