Coldset Web Presses -- Newspapers Staying Cool

"Coldset printing—particularly newspapers and semi-commercial newspaper supplements—remains an extremely effective, economical and accepted medium for delivering advertising and editorial content," points out Greg Norris, marketing manager for Heidelberg Web Systems. "Advertisers will continue to demand more color and higher print quality. Newspapers and coldset printing specialists will continue to respond by investing in press technology that allows them to meet these demands."