COLOR CONTROL -- Managing the Variables

Veitch started by developing a profile for a coated press sheet, and then moved on to developing a profile for matching proofs to printing on uncoated stock.

Today the shop has four different profiles it uses on a regular basis to make proofs that match different types of printing, including fine-art reproductions. Customers are so satisfied with the proofs, fewer and fewer are doing press okays and those that do come in are signing off on press sheets with the first or second pull, according to Hookway. "That, of course, means the pressroom isn't struggling to match the proofs."