COLOR CONTROL -- Managing the Variables

"You still need the right people converting the images. Color management is not a magic wand; that is probably the biggest misconception," he continues. "You're usually trying to improve the original, not just match it, so it still needs to be interpreted by a color person. "

Look to the Experts

He agrees with Hookway that hiring a consultant to help put a color management program in place can be a good way to start. "You need someone who knows what they are doing to get things off the ground, but you don't have to get all caught up in the stuff about color space and gamut," Gaughen says. "The main advice I would give anybody getting into color management is to first think about what your expectations are and what you are trying to achieve."