Color Copiers - Candid Copy

Short-run color work, for example a print run of 5,000 or less, is a perfect fit for color copiers to handle, confides Janet Cain, director of product marketing for the graphic systems division of Canon USA.

"With the quality approaching near offset, the increasing capability for media handling and the flexibility found with the connectivity of a color laser copier/printer, one-to-one marketing applications for direct mail have become a perfect fit for our products," she says. "They also offer additional revenue opportunities for the commercial printing market."