Color Copiers - Candid Copy

Vendors do concede that it depends on the type of document a customer needs. However, there are some jobs that customers will be just as happy, if not even happier, with a color copy, Munich contends.

"But if someone wants a glossy brochure on specific media where they are looking for some special finishing, the color copier is not going to take the place of offset," she says. "It is document dependent. But for flyers, direct mail, etc.—work that printers have been doing on offset presses—the copier quality is at the point where those customers seeking fast turnarounds and lower costs are going to accept color copiers."