COLOR COPIERS & DUPLICATORS -- Creating Color that Clicks

While it's for a different set of reasons, digital duplicator manufacturers also must deal with the issue of properly positioning their products in the marketplace. RISO Inc. has taken the step of formerly referring to its products as "digital presses" and not duplicators, says Anne Barrett, marketing manager at the Danvers, MA-based supplier. The company's machines can provide spot color printing at 7,200 iph for as little as a third of a cent each, she notes.