COLOR DIGITAL PRESSES--Decisions, Decisions . . .

Now there is a color digital production press to suit every printer's desire. Is it time to throw your hat in the ring?

BY CAROLINE MILLER

Color digital press manufacturers are setting their sights on the commercial printer. No longer is digital printing just for the on-demand and quick printing market segments; it has finally matured to the point where commercial printers can begin to seriously consider integrating these output devices into their business strategy. Today, digital presses offer print quality that is close to offset quality. The mix of improved quality, coupled with quick turnaround, speed and flexibility, is a recipe that digital press manufacturers are betting on as the industry heads into 2001.