COLOR DIGITAL PRESSES--Decisions, Decisions . . .

Scitex Digital Printing
Scitex Digital Printing is targeting the market in a somewhat unique way. With the introduction of the VersaMark Business Color Press, Scitex Digital is courting the direct mail, billing and statement, catalog, coupon and personal, as well as book printing segments. "We do not see ourselves as competing against a Xeikon, Indigo or NexPress," explains Jason Oliver, director of page printing systems for Scitex Digital Printing. "Our ink-jet technology enables us to run at speeds three to 10 times faster than other digital printers. We provide a very good quality unit for the direct mail printer that wants to get into four-color or multiple spot color work."