COLOR DIGITAL PRESSES--Decisions, Decisions . . .

Similarly, almost 40 percent of those polled said that if they could add one new product or service in the next two years, digital printing capabilities would be their top choice.

The move into digital printing can be a profitable one for commercial printers. A CAP Ventures study concluded that DI users have a gross profit margin of 42 percent, on average, when compared to the industry average of 29 percent.