Color Management--Degrees of Separation

Sweeping enhancements have been made in the areas of color and paper stock. The 147 new colors Pantone is debuting include additions to the yellow, orange, red, purple, blue, green, brown and gray families. The conversion to the desired cleaner, brighter paper stock allows colors to be presented in their purest form. Research has found that whiter stocks are more commonly used today by designers who do not want to inhibit color in their designs. The addition of a matte coated version reflects the prevalence of matte coated usage for annual reports and corporate pieces where a more subdued and sophisticated presentation is desired.