Color Meets Its Match

The full scope of the challenge was made apparent during a press briefing held recently by X-Rite Inc. at its headquarters in Grandville, MI. The event also brought home the point that the printing industry is not alone in facing this challenge.

Some industries actually have it worse, since they must deal with the added variable of the third dimension—depth. Auto manufacturers, for example, must contend with the issue of a vehicle's finish appearing different when viewed from an angle as opposed to head on.