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"The industry is in need of a commercial standard in digital color proofing but the reality is, I doubt very highly that the commercial printers will rush to conform to a standard of that nature," McCaleb suggests, noting that individual printing operations find value in subtle, customized color manipulation practices. "I believe that printers need GRACoL in order to create a benchmark from which to determine whether or not their printing is up to par, but it doesn't mean everyone will conform exactly to that standard."
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