20-40 Visionaries — Young Turks Set the Pace

Wicka’s career has come full circle in one respect. In signing on with IWCO Direct in 2002, he was reunited with Jim Andersen, CEO and president—the same man who hired Wicka right out of college as a sales rep working for Banta. He credits Andersen with instilling in him the sense of responsibility for the good of the group as opposed to the individual.