20-40 Visionaries — Young Turks Set the Pace

For Chris Petro, that came about a year into his first graphic arts position, a sales gig with business forms specialist UARCO. There was a downsizing taking place and Petro, who was struggling, and another employee were on the chopping block. Someone had to go.

“I was making cold calls and trying to build relationships—not just trying to sell print—but I was not successful,” Petro recalls. “When it came down to me and the other rep, (my boss) flipped the coin—‘if it’s heads you stay, if it’s tails, you go.’ ”