20-40 Visionaries — Young Turks Set the Pace

The late John Rademaker helped shape Petro’s views on the value of print sales relationships, underscoring the fact that print salespeople have the unique opportunity to become an integral part of the customer’s core business. Petro hasn’t stopped working hard, either.

“I never ask anyone to do something I won’t do myself,” he says. “There’s not a press in our facilities that I can’t run. Most people perceive me and my partners as people willing to get into the trenches.”