Name Game No Longer Applies to Small Shops —Michelson

Small print shops, typically with under 20 employees, have had to evolve, just like their larger commercial printer brethren. With individuals and corporate workgroups increasingly fulfilling their monochrome and two-color output requirements on their own desktop printers and copiers, quick and small commercial printers are swimming further upstream into four-color and personalization, turning to short-run color digital and direct imaging (DI) presses, as well as traditional offset machines. They’re also morphing into full-service providers by incorporating graphic design, database management, binding/finishing and mailing capabilities, among others.