Name Game No Longer Applies to Small Shops —Michelson

Interestingly, a growing wave of Canadian trade shops are finding success serving print brokers and brick-and-mortar printers based in America. As noted in our “Going North of the Border” feature on page 38, these companies are aided by lower labor rates and favorable currency exchange rates. They also benefit from the comfort factor among many U.S. brokers and printers who believe these foreign establishments won’t turn around and cherry-pick their customers away from them.