Name Game No Longer Applies to Small Shops —Michelson

Just as there is a growing opportunity for smaller printers to maximize their revenues by offloading specialized print production to trade shops, there’s profit potential in serving as promotional products resellers. This combination of producing in-house what they can do best, as well as expanding offerings by farming other work out and selling promotional items, will help keep small print shops—however you want to classify or name them—viable marketing and communications services providers for many years to come.