Southeastern: A World of Change, Growth

Change was inevitable, but Mader—like Dr. Menninger—was all too aware of the need to keep evolving, to add and subtract where needed, with only one constant: Continuing to serve the needs of the customer. Sure, it sounds trite and too simplistic, but Mader gets to add 90 candles to his company's anniversary cake, while many of his competitors have come and gone, washed into the ocean with other doomed booms and failed business models.