Southeastern: A World of Change, Growth

Life is good for Southeastern; so good, in fact, that in mid-January, Mader broke out the cake and champagne a year early to celebrate. The actual occasion was the rebranding of the company, from Southeastern Printing to Southeastern, with the tag line "Complexity Made Simple." According to Mike McGuire, account executive, the move was a by-product of a cultural revolution that had been developing for the past couple of years.