Commercial Opportunities for Newspapers -- Know Your Strengths

By Erik Cagle

Senior Editor

When Bruce Ross took a tour of the construction site that will soon host the Kansas City Star's shiny new production facility, the newspaper's director of marketing services was stunned.

"It looks to me like an aircraft carrier," Ross said of the planned 424,000-square-foot building. "It's a sloping kind of wedge. It's all glass, it's green and it is beautiful."