Commercial Opportunities for Newspapers -- Know Your Strengths

The Northeast Times is now owned by PNI. And while PNI has exhibited at a few trade shows, most of the marketing comes via word of mouth and Shimkonis' soliciting efforts. Naturally, it helps to have one of the top 10 largest newspapers in the country.

"Our biggest strength is customer service and the fact that we are the biggest newspaper in the area," Shimkonis says. "Our success comes from combining our expertise and the group of professionals we have here in all aspects of the business, from delivery to warehousing, to prepress, editorial and sales.