Commercial Opportunities for Newspapers -- Know Your Strengths

Target also performs a measure of single-sheet work, while 20 percent of its jobs are TV books. One-time jobs account for another 10 percent, but the lion's share (60 percent) is accounted for by other publications.

A KBA Colora, installed in 1999, offers the versatility needed by Target. "We bought it to be a newspaper press, but we also knew we wanted to diversify and grow our commercial printing business," Jenkins says. "We designed the press more like a commercial press. For example, I can run 192 tab pages in full color on a single pass. It comes back to high color capacity, high page counts. I can run extremely large broadsheets with full color. Our newspaper runs up to 48 pages a day and it's about 80 percent color."