Commercial Opportunities for Newspapers -- Know Your Strengths

"It's very different from the newspaper business," he adds. "If you try to run it like the newspaper business, it generally doesn't work very well. You need to have people focused on that product, know what they can do and know what they do best."

For Gazette Communications, which publishes the Cedar Rapids (IA) Gazette, an opportunity to print a local newspaper opened the doors to the commercial community. In this case, it was the Daily Iowan, the University of Iowa's daily student paper.