Commercial Opportunities for Newspapers -- Know Your Strengths

The Iowan, which is pressed behind the Gazette daily, provides the opportunity to work with the college publication closely, as student staffs tend to have high turnover from year to year, according to Peg Schmitz, vice president and general manager of print operations.

Now, Gazette Communications' biggest customer is King Features Syndicate. It churns out Sunday comics for 135 newspapers with about 40-plus versions, to the tune of three million impressions a week. The funny pages are distributed to locales from Montana to Atlantic City, NJ, and numerous points in between.