Commercial Opportunities for Newspapers -- Know Your Strengths

Gazette Communications employs a Goss Universal 70 shaftless press with 11 four-color towers and four in-line folders.

In addition to staying with work that speaks to the company's core competencies, Schmitz feels it is vital to leverage advertising connections when possible. Producing a daily newspaper (70,000 daily/78,000 weekend) provides credibility, reliability and a community connection, she feels.