Commercial Opportunities for Newspapers -- Know Your Strengths

Schmitz also offers a bit of advice that perhaps is lost on some non-newspaper members of the general commercial printing community: tracking costs. She encourages newspapers to have a firm grasp on their production costs. Their accounting process should be firmly established.

"At first we took the attitude of, 'Ah, we'll just add this on to another shift,' so we never really understood the cost of the process," Schmitz remarks. "So when we bid on jobs, we were kind of shooting in the dark sometimes.