Commercial Opportunities for Newspapers -- Know Your Strengths

Sound familiar?

Meanwhile, back at the Kansas City Star, Ross is on a mission to hire someone who can spearhead the commercial initiative, a candidate with the knowledge and know-how to make the paper successful on the commercial level.

"We have a tremendous amount to learn," Ross says of the commercial side. "But we've been in the printing business for 125 years, so we know how that works."