Commercial Opportunities for Newspapers -- Know Your Strengths

Filling Idle Time

Newspapers across the country have taken the attitude that, if the capacity is there and it fills press time nicely around the paper's schedule, then why not go after commercial work? Not everyone has the capacity, but when 25-year-old news press relics are finally put out to pasture, their newer, more efficient successors generally provide the opportunity to take on outside accounts.