Commercial Opportunities for Newspapers -- Know Your Strengths

Two factors enabled the 27,000 daily/weekend edition Wenatchee (WA) World to embark on the world of commercial jobs. One was the purchase of a new press in 1999. Two, the World is one of the few afternoon papers left in existence. On the latter front, notes Stephen Shroeder, production director, a majority of the paper's press crew works days, and there were openings to accommodate outside jobs.