Commercial Opportunities for Newspapers -- Know Your Strengths

The World's commercial customer base consists of other newspapers, as well as weekly, monthly and quarterly publications. And while the printer is located 150 miles from both Seattle and Spokane, some of its customers are more than 350 miles away.

The World does offer commercial clients a preprint package, a single sheet of 70-lb. stock that's printed full color, trimmed and inserted into the daily paper. "It's simple, easy and cost-effective for the customer," Shroeder remarks. "It's clearly an area where we can benefit our customers and probably need to look at it a little more."