IL-Based Bloomington Offset Process (bopi) Does Much More Than Produce Pocket Folders

To help sell the concept of variable data printing and cross-media marketing, bopi showed customers that it wasn't afraid to drink its own Kool-Aid.

"Along the way, we decided to promote it ourselves by using it ourselves. We did a PURL-driven campaign, 'Pie to Dough,' with a dimensional delivery at the end where we actually delivered a fresh pie to customers," Fritzen continues.