IL-Based Bloomington Offset Process (bopi) Does Much More Than Produce Pocket Folders

Tom Mercier adds that the Pie to Dough campaign was an effective tool in proving to customers that bopi can be not only an effective printer, but an executer of cross-media marketing campaigns. While bopi has had some level of involvement in the creative end during its five years of cultivating campaigns, he underscores the importance of including one's print provider in the marketing mix early on.