IL-Based Bloomington Offset Process (bopi) Does Much More Than Produce Pocket Folders

"There is a need to promote print as an important part of the media mix," notes Jeff Fritzen, executive vice president for the firm, which serves national clients, but routinely caters to the Chicago/Indianapolis/St. Louis trifecta thanks to its Bloomington, IL, location. "There are things you can do with print that you can't do with other media—you can pick it up, feel it, smell it. You don't have to be prompted by an e-mail or Twitter feed to pick up a printed piece and look at it. There's things about print that gives it a life."