PRINTER news
Print in the Mix
Small Business Owners Surveyed Say Print Ads Are the Most Effective
FedEx Office (formerly FedEx Kinko's), an operating company of FedEx Corp., has released the results of its third annual small business "Signs of the Times" national survey.
The study found that:
• Small business owners are optimistic—almost three-quarters (72 percent) of small business owners say they will be the driving force behind the U.S. economic recovery. One-half (51 percent) of the small business owners polled say their businesses have already or will fully recover by the end of 2010.
• Examining the marketing and advertising tools available to small business owners, 87 percent of respondents report that printed marketing and advertising tools are somewhat to very effective at driving customers to businesses, and 61 percent believe traditional marketing and advertising methods are more effective than Web-based counterparts at bringing in clients.
• 44 percent of small business owners plan to grow business by increasing communication with existing and potential customers via printed materials like newsletters and direct mailings. These entrepreneurs are also actively leveraging other traditional marketing/advertising tools such as brochures (43 percent), Yellow Pages listings (39 percent), flyers and signs/banners/posters (37 percent each), and newspaper advertisements (32 percent).
To read this Print in the Mix Research Summary and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).
The Gamma Chapter of Gamma Epsilon Tau, the national graphic arts honor society, named Michael Cunningham, former chairman of Diversified Global Graphics Group (DG3), Jersey City, NJ, as one of its 2010 Gold Key Award recipients. Cunningham was recognized for his industry contributions, particularly in education and professional development.
Michael Devany is the new vice president of sales at Clifton, NJ-based Premium Color Group. He previously held sales management positions at Intelligencer Printing.
John Giusto has been promoted to the newly created position of COO at Sandy Hook, CT-based Curtis Packaging.
Proforma announced 11 new companies within its network. They are: Proforma Venture Two Marketing, Peterborough, ON; Proforma Infinite Solutions, Ottawa, ON; Proforma Quality Imprints Plus, Traverse City, MI; Proforma JEL Marketing Solutions, Birmingham, AL; Proforma CP&P, Plantation, FL; Proforma Ross Marketing Group, Fulshear, TX; Proforma Diamond B Promotions, Katy, TX; Proforma Eversomuchmore, Marysville, OH; Proforma Nextidea Marketing, Albany, NY; Proforma Impressions Group, Charlotte, NC; and Proforma Arrow Solutions, Rockledge, FL.
Two promotions have been announced at Dayton, OH-based WorkflowOne. Dean Truitt, formerly WorkflowOne's president and COO, has been chosen as the new CEO, and will continue to report to Dave Davis, chairman and CEO of workflow management and senior managing director of Perseus L.L.C. Tom Dailey, former general manager of the company's digital solutions operation, has been appointed vice president of operations.
The Print Council reports that Whitmore Group, Annapolis, MD, and Wisco Envelope, Tullahoma TN, are now sponsors of the print advocacy organization.
Two new hires have been announced at MSP Digital Marketing, New Canaan, CT. Marci Barris has been named marketing program engineer. And, Anthony Perutta has joined as strategic account manager for the Mid-Atlantic and Southeast regions. He will be based in Calabash, NC.
Five appointments have been made at Bellmawr, NJ-based Evergreen Printing. Steve Danifo and Jason Malazita have joined the company's customer service department. Gary Herman is now supervisor for the postpress, bindery and mailing department. Connie Spera has been selected as accounts receivable manager. Charley Butler has joined as a senior sales representative.
The Business Marketing Association's (BMA) Chicago chapter named Dustin LeFebvre, executive vice president of marketing at Specialty Print Communications, Niles, IL, as the recipient of its inaugural Rising Star Award. LeFebvre also recently received the Emerging Leader Award from the Chicago Association of Direct Marketing.
Bob Senske has joined Philadelphia-based Bartash Printing as its newest sales executive. He most recently served at A.F.L. Web Printing.
Rhino Print Solutions, Calgary, AB, has selected Brenda Nault as its new marketing manager. She most recently served as the principal at Generate Communications.
At Proven Direct in Milwaukee, Dean Holmes has been named yearbook business development manager. He is responsible for growing the company's expanding yearbooks business at its customized photo products division, Proven Pictures. PI
