PRINTER news

• In 2015, shoppers worldwide are projected to spend $163 billion on goods and services worldwide via mobile phones. This will represent about 12 percent of the total projected e-commerce market (Source: ABI Research).

To read this Print in the Mix Fast Fact and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).