PRINTER news

According to Gerhardt, corporate staff and franchise members alike were quick to get behind the idea. The biggest obstacle was coming up with dates that would work for both organizations, and they had to figure out how to share the revenue for the joint expo component, which included 130 booths.

On the Allegra end, former Kodak chief marketing officer and author Jeffrey Hayzlett, and Robert Richman, product manager for Zappos Insights, were the keynote speakers. Franchisee roundtables covered such topical subjects as environmental sustainability, sales management, social media, QR codes, resales and exit strategy, and acquisitions.