PRINTER news

• Three-quarters (75 percent) of 25- to 34-year-olds have made a purchase resulting from direct mail. An almost identical number have been directly influenced by a TV commercial.

• Sixty-two percent of young adults (ages 18 to 24 years) are influenced by direct mail, with older consumers even more likely to have made a purchase because of receiving direct mail. The only exception is for teens, where direct mail-influenced purchases (55 percent) are second to television commercials (62 percent).