PRINTER news

The 2010 survey focuses solely on the top fifth of U.S. households based on current household incomes ($100,000 or higher). This group of households accounts for approximately 60 percent of household income and about 70 percent of all net worth. Additionally, on average, they are 2.0 times more likely to buy goods and services than the mass market and, when they buy, they spend 3.2 times more.