PRINTER news

• 25 percent more likely to be interested in billboards ads

• 28 percent more likely to be receptive to Website ads

• 47 percent more likely to be open to movie theater advertising

• Five percent less interested in newspaper advertising.

To read this Print in the Mix Fast Fact and other print market research studies, go to www.printinthemix.rit.edu. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council (www.theprintcouncil.org).