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Print in the Mix

Biggest Influences on Donations: Direct Mail Among the Top Three

In the December 2009 article, "Donors Are Expected to Give $4 Billion Online During Holidays," it was reported that nearly two-thirds of Americans had planned to give online to charities in November and December 2009, and their donations could exceed $4 billion. This amount was $1 billion more than they donated during the 2008 holiday season.